What are Cookies?
A cookie is a small piece of data or a text file that is downloaded to your computer or mobile device when you access certain websites to improve your experience. Cookies may contain text that can be read by the web server that delivered the cookie to you. The text contained in the cookie generally consists of a sequence of letters and numbers that uniquely identifies your computer or mobile device; it may contain other information as well. For more information on cookies, please visit this article.
The cookies on our website are used for various reasons that may include:
- Identifying the areas of our website that you have visited
- Personalizing content that you see on our website
- Our website analytics (see below)
- Remarketing our products or services to you
- Targeted advertising and serving ads relevant to your interests
- Allowing you to post comments on our blog
- Allowing you to share content with social networks
What Cookies we use
We use the following type of cookies on our website:
Strictly Necessary Cookies
These cookies are necessary for proper functioning of the website, such as displaying content, validating your session, responding to your request for services, and other functionality.
These cookies collect information about the use of the website, such as pages visited, traffic sources, users’ interests, content management, and other website measurements.
These cookies enable the website to remember a user’s choices, such as their language and other personal choices while using the website. They can also be used to deliver services, such as letting a user make a blog post, listen to audio, or watch videos on the website.
These cookies can be used to improve a website’s performance and provide special features and content. They can be placed by third parties who provide services to us or by our company.
These cookies allow websites to link the actions of a user during a browser session. Session cookies expire after a browser session and are not stored long term.
These cookies are stored on a user’s device in between browser sessions, which allows the user’s preferences or actions across a site (or, in some cases, across different sites) to be remembered. Persistent cookies may be used for a variety of purposes, including remembering users’ choices and preferences when using a website.
If you do decide to disable cookies, please refer to the following pages for common browsers:
- For the Chrome web browser, please visit this page from Google: https://support.google.com/accounts/answer/32050
- For the Internet Explorer web browser, please visit this page from Microsoft: http://support.microsoft.com/kb/278835
- For the Firefox web browser, please visit this page from Mozilla: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
- For the Safari web browser, please visit this page from Apple: https://support.apple.com/kb/PH21411?locale=en_US
- For any other web browser, please visit your web browser’s official web pages.
Third party Cookies
Our website uses Google Analytics to collect information about the use of our website in order to help us understand how you use our site and ways that we can improve your experience. Google Analytics collects information from users such as age, gender, interests, demographics, how often people visit our website, what pages they visit, and what other websites they have used before coming to our website. We use the information we get from Google Analytics to analyse traffic, remarket our products and services to users, improve our marketing/advertising, and to improve our website. Google Analytics collects only the IP address assigned to you on the date you visit our website, not your name or other identifying information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. Google also uses specific identifiers to help collect information about the use of our website.
For more information on how Google collects and processes your data, visit the Google Analytics Privacy Page.
You can prevent Google Analytics from using your information by opting out on this page.
We use Mailchimp for our email marketing, which may also use a technology called ‘Web Beacons’ to track the performance of our email newsletter. The information we collect by web beacons allows us to statistically monitor the number of people who open our emails. Web beacons also help us to understand the behavior of our customers, members, and visitors. More information on Mailchimp’s performance tracking can be found here.
Facebook “Visitor Action Pixels”
We use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.
This allows user behaviour to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads.
Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation.